I was contacted this morning by an editor for the NARI (National Association of the Remodeling Industry) to see if I would be willing to allow them to use a LinkedIn post that I created a while ago. Of course I said great to that idea. While we were on the phone Nikki asked some additional questions because she said she was under a deadline. Happens to turn out it was really some deadline. My comments and list were published this afternoon. Talk about being against the wall. See Below:
In many of the articles on marketing in Tuffin’ It Out and in the Remodelers Journal, the importance of branding is a strong theme. And one of the most important places to brand your company-and the most overlooked-is at your booth at a home show.
For many remodeling contractors, the look of the booth is the focus of the home show planning, but this does not go far enough because there are so many other elements to think about.
John Sperath, of Blue Ribbon Residential Construction in Raleigh, N.C., has a booth at both the spring and fall Raleigh Southern Ideal Home Show in central North Carolina every year. He has developed a 10-point checklist to ensure you have a successful show and further your brand marketing with face-to-face contact with remodel-ready homeowners.Read more! http://www.nari.org/tuffinitout/ follow the first item on the list.